Since its launch in 1981, Perioe toothpaste has enjoyed strong sales. Its range of toothpastes feature products that have special functions that cover not only cleaning the teeth, but also maintaining overall oral health.
In the past, people considered healthy teeth to be one of the five blessings. They used salt to brush and keep their teeth healthy instead of toothpaste. In 1889, a toothpaste powder from Japan was introduced in Korea for the first time, but only a few number of people used it.
A big change has since taken place in the overall marketplace, especially in the oral hygiene market when Lucky Chemical Industrial Co., the former LG Household & Health Care, began to produce Lucky Toothpaste, the first-ever toothpaste made in Korea. It was sold at one third of the price of Colgate, which people purchased via the post exchange of the U.S. forces stationed in Korea. Three years after its launch, Lucky Toothpaste sales exceeded those of Colgate.
As a growing number of people began to use toothpaste, more companies entered the market. LG decided to focus on developing new products that could help maintain oral health, beyond just the teeth. As a result, in 1981 the firm launched Perioe Toothpaste, so named because of the word “periodontal.” These toothpastes each have a special function taking into consideration one’s overall oral care, covering the health of the teeth and the gums. Perioe toothpastes contain natural ingredients, such as magnolia, green tea, propolis, birch, tea tree oil and xylitol. These ingredients have cleaning and antibiotic functions, helping to clean the teeth and prevent tooth decay, bad breath and gum disease. Perioe’s sales soon took off and the brand has since secured the largest market share while receiving good reactions from its customers.
Perioe toothpastes contain natural ingredients that help clean the mouth, prevent gum disease and have antibiotic functions. Today, Perioe toothpastes can be found in various shapes and sizes, such as traditional tubes, pumps, gels and even as a spray. Perioe mouthwash is also on sale.
The key to Perioe’s long-lasting popularity is the company’s focus on research and development, seeking out solutions to various oral health problems. Perioe positioned itself as an oral health specialist brand by launching products that have special functions, such as Perioe 46 CM for breath care and Clinx for plaque.
For those looking for a toothpaste that has a range of features, LG developed Perioe 7 that can take care of tooth decay, your breath, gums and whitening, acting as a primary solution to a range of oral illnesses.
To meet the diverse needs of its customers, LG also produces special edible toothpastes for children who may find it hard to brush their teeth or who may be uneasy with the smell and taste of toothpaste. Customers can also use other types of Perioe products, such as the pumps, gels and even spray toothpastes.
Today, Perioe toothpaste can be found in ten countries around the world, including mainland China, the U.S., Russia and Taiwan.
By Yoon Sojung
Korea.net Staff Writer
arete@korea.kr
