By Israa Mohamed
Photos = Busan Metropolitan City
Busan Metropolitan City will run a promotional zone through Nov. 28 for the port city’s bid to host the 2030 World Expo at a cafe in Paris near the International Bureau of Expositions (BIE), where the event’s host city will be announced.
The city on Nov. 22 released its final plan to promote its campaign in the French capital, where the BIE is headquartered.
On Nov. 28, the cafe Comptoir d’Issy, which is located on the access road to the BIE general meeting hall, will serve as Bistro Busan, a promotional zone for the bid. Visitors can see the competing presentations and voting results live and try for free Korean food and beverages such as bibimbap (rice mixed with meat, vegetables and gochujang) and makgeolli (milky rice wine) under a voluntary donation system.
The same day, ethnic Koreans will also get a designated space at the Korean Cultural Center in Paris to watch the voting process in real time and cheer Busan’s candidacy.
On Nov. 24, Busan Metropolitan City will also display an ad on a large outdoor billboard 10 m high featuring the image of a child holding a balloon on the outer wall of the Palais des Sports Robert Charpentier, a landmark sports complex in the capital.
“We will focus all available capacity to ensure success in securing the hosting rights to the Expo right up to the host city’s announcement,” said Cho You-jang, director general of the 2030 Expo Bid Promotion Headquarters under the Busan government. “We will collect the hopes of the entire nation and successfully land the bid without fail.”