Minister of Culture, Sports and Tourism Yu In Chon (fourth from left) on Feb. 7 tries traditional archery at Yeonmudae Post of Suwon Hwaseong Fortress in Suwon, Gyeonggi-do Province, at the event “Enjoying K-Suwon with Local 100,” the third part of “Local Journey to See Local 100,” a campaign to promote tourism in the provinces.
By Margareth Theresia
Photos = Heo Man-jin from Ministry of Culture, Sports and Tourism
Minister of Culture, Sports and Tourism Yu In Chon on Feb. 7 promoted the cultural program “Enjoying K-Suwon with Local 100” in Suwon, Gyeonggi-do Province.
The event was the third installment of “Local Journey to See Local 100,” a campaign to promote tourism in the provinces.
The ministry said he participated in the event in Suwon with about 30 other participants including Italian chef Fabrizio Ferrari, African broadcaster Rwanda Moses and Global SNS Reporters from the Korea Tourism Organization.
In October last year, the ministry designated 100 leading tangible and intangible cultural resources in the provinces as Local 100 like cultural landmarks, content and famous people to promote the value of regional culture. The campaign brings together local governments, private companies and public institutions to attract more domestic and foreign visitors to targeted areas.
Previously, the Suwon Hwaseong Cultural Festival and Temporary Palace at Hwaseong Fortress, which are connected to Suwon Hwaseong Fortress, Hwaseong Haenggung Palace and a special tourist zone around the fortress, were added to Suwon’s Local 100.
In the morning, Minister Yu visited the Suwon Nammun Market Broadcasting Center at Motgol Market, which is located in the tourist zone, and spoke in the live session “Visible Radio” whose DJ was a merchant at the market. In the afternoon, he tried the “Extended Reality (XR) Bus to the Year of 1795 Experience,” which recreates King Jeongjo’s royal procession to Eulmyowon through augmented and virtual reality.
Minister of Culture, Sports and Tourism Yu In Chon (right in second row) on Feb. 7 tours Hwaseong Haenggung Palace through the “Extended Reality (XR) Bus to the Year of 1795 Experience” at the event “Enjoying K-Suwon with Local 100,” the third part of the tourism campaign “Local Journey to See Local 100.”
Minister Yu has visited two Local 100-designated places so far to stimulate more visits to the provinces by domestic and foreign tourists. The first monthly trip in December last year spotlighted train travel in Miryang, Gyeongsangnam-do Province, and the second last month featured hiking in Gangneung, Gangwon-do Province.
“The ‘Enjoying K-Suwon Local 100’ campaign is designed to make ‘Suwon, Korea,’ a destination beyond simply visiting the country,” he said. “Starting with the Suwon episode, we will actively promote our attractive local culture to domestic and foreign tourists through Local 100.”
Starting with Suwon, the ministry and Regional Culture & Development Agency will introduce “K-[Region Name], Enjoy with Local 100” to foreign tourists.
margareth@korea.kr
