Customers from all around the world are keeping an eye on Korean cosmetics and skincare companies. They’re focusing in particular on the high quality products and new ideas that are coming out at affordable prices.

One such item is a new line of mascara from Touch in Sol. In the past, people would complain that mascara often smudges under the eye, doesn’t last long or doesn’t hold the curl of the eyelash for long enough. They also had to use a special liquid in order to remove their eye makeup.

Touch in Sol has now solved such inconveniences. Containing hydrolyzed silk and root extract from Dioscorea japonica, it doesn’t smudge and can’t be erased by sweat or tears. It can be easily removed with warm water, and doesn’t require any special liquid to take off.

Since its launch in the U.S. in February last year through the global retail chain Sephora, Touch In Sol’s mascaras were selected in October as one of the most popular products bought by Sephora shoppers. The line of mascara has won recognition from customers and was also selected as one of Sephora’s “superstar kit” items. On Sephora’s homepage, more than 100 reviews of Touch In Sol’s mascaras can be found. These have been written by mascara customers from all around the world. Many of them praise the makeup’s long-lasting, lash-building aspects, and the convenience when cleaning it off.

The Sephora homepage promotes Touch In Sol's line of mascara.

The Sephora homepage promotes Touch In Sol’s line of mascara.

 

Customers from all around the world share their photos and their reviews of Touch In Sol’s mascara at the Sephora homepage.

Customers from all around the world share their photos and their reviews of Touch In Sol’s mascara at the Sephora homepage.

Another popular item has been mask sheet packs that users can put on their face. Generally, customers love facial masks, as they can enjoy moisturizing, whitening and anti-wrinkle effects that boost the skin just as if they were receiving some kind of special skin care therapy from a dermatologist or a massage shop.

One line of packs put out by Leaders Cosmetics has been one of the best-selling items. These face packs are the result of R&D conducted by dermatologists and other skin experts. Containing snail extract and collagen, they instantly enhance the skin thanks to their nourishing, soothing and moisturizing functions. A total of six mask packs in particular are attracting customers in more than 18 countries around the world, including China, countries in Southeast Asia, the U.S., Switzerland and Australia. In 2014, Leaders Cosmetics’ mask packs became the top-selling products in the mask pack category at Taobao, the largest online shopping mall in China.

Mask packs made by Leaders Cosmetics can instantly boost the skin, thanks to their moisturizing, firming and nourishing effects.

Mask packs made by Leaders Cosmetics can instantly boost the skin, thanks to their moisturizing, firming and nourishing effects.

Customers are also taking an interest in new nail polishes that allow them to decorate their nails without having to visit a salon. For this reason, nail polishes from Konad are gaining popularity both overseas and in Korea. The company’s best-selling products include plate palettes carved in various patterns and shapes, and stamp-shaped nail polish.

To use the latter, all you need to do is to press the stamp-shaped manicure, or select a pattern from the plate palette, onto your nails and color the selected pattern with a color of your choice. By doing so, you can decorate your nails without spending the time and money required to go to a nail care shop. Nail polishes from Konad can be found in more than 120 countries around the world.

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Nail polishes and stamps from Konad allow users to decorate their nails without having to spend the time and money required to visit a nail salon. On its homepage, Konad has videos showing people how to use its nail products.

Nail polishes and stamps from Konad allow users to decorate their nails without having to spend the time and money required to visit a nail salon. On its homepage, Konad has videos showing people how to use its nail products.

By Yoon Sojung
Korea.net Staff Writer
arete@korea.kr